The $299 Test: Why Smart Founders Validate Before They Build
“Most founders spend $30,000 and six months building something nobody wants. Here's the two-step process that costs less than a dinner and saves you everything.”
There's a pattern that shows up in nearly every failed startup post-mortem: the founder built first and asked questions later. They hired developers, filed LLCs, designed logos, and launched landing pages before a single real customer told them they'd pay for it. The $299 Test flips that sequence on its head. Before you write a line of code or spend a dollar on ads, you validate the market, the model, and the money. Here's exactly how it works and why the founders who skip this step almost always regret it.